Our Services:

Bright Brands

  1. Print Design

 

The Brief

Create a Sales Presenter to promote The Edinburgh Gin Distillery’s gin range as premium, crafted, innovative and truly Scottish – and true to its roots in Edinburgh.”

Our Response

The Edinburgh Gin Distillery is located beneath the Rutland Hotel in Edinburgh’s West End. Handcrafted in small batches with the finest Scottish juniper berries, pine, heather and nine other carefully selected botanicals, the original Edinburgh Gin is bottled in Edinburgh at 43% ABV.

Working with the team at Edinburgh Gin, we designed an eight page, gate fold Sales Presenter. Filled with information to inspire and which the Sales Team could use to promote the range of craft gin to bars and restaurants.

The Art Deco graphic style echoes the glory days of cocktails when iconic 1920s drinks such as the timeless Gin Fizz and Gin Daisy, with their clean fresh flavour, were all the rage.

The Gin is ‘Distilled in the Heart of the City’. To reinforce this we used
illustrations of Edinburgh’s skyline as a backdrop, along with cool grey colours to promote the flagship ‘Edinburgh Gin’ on the front cover.

Inside the presenter, each panel showcases an individual Gin expression from the Edinburgh Gin Cannonball to Rhubarb and Ginger, Elderflower, and Raspberry Liqueur.

The personality of each bottle comes to life using soft pastel colours from their respective labels, yet retaining the Art Deco graphic style linking all the Gin’s together in a classic design.

The overall tone of the presenter is intriguing, inviting, mysterious and confident.

From the Client

‘Bright Brands took their time to research and fully understand the needs of the brand and our company. They worked efficiently and creatively, in close communications with us, to deliver a very on brand and professionally presented sales brochure. I would be delighted to work with Bright Brands again in the future.’

Katy Macanna, UK Brand Manager
Ian Macleod Distillers Ltd