Isle of Harris Distillery Brand Marque
Isle of Harris Distillery Brand Marque

Our Services:

Bright 3D

  1. Interpretive Design
  2. Interior Design
  3. Project & Build Management

Bright Brands

  1. Interpretive Graphics
  2. Signage Design

 

 

The Brief

To be first and foremost a distillery about people and to benefit the ‘Hearach’. A social distillery that is a celebration of Harris, aiming at fostering a sense of belonging to all who visit.

Create a place of work, elemental, timeless and solid. Confident yet quietly-spoken, simple and unfussy. Create a welcome, a place to gather, to belong, to want to return to. Elegant simplicity drawing on tradition.

Our Response

The vision of the world’s first social distillery is a potent one and this link to the community in Tarbert and wider Harris is crucial. It is about the people even more than the place or even the distillery. This goes beyond community involvement or economic injection, the desire is to create something that everyone on Harris can feel part of and connected to.

Bright 3D were commissioned in June 2013 to help deliver this vision and capture the spirit of Harris and the ethos of the distillery.

We have undertaken the planning, exhibition design and interior design of the reception, retail, café, tasting rooms and public spaces as well as signage and assisting the development of the visitor experience and tour.

Isle of Harris Distillers have a drawn on the elements of the Hearach – ‘Water, sea and sky’, ‘the hearth’ and ‘Rock, earth and storm’ to establish a brand for the distillery.

These elements have also been represented within the interior concept and finishes. This holistic approach to designing the interior helps link all aspects of the product, place and the ethos of the distillery together.

We have looked to the island for materials and form, whether it’s tweed, the anorthosite stone or the roofs of farm buildings or maritime influences.

We have also aimed to capture the sense of welcome, by creating places to gather and be together in the building, such as the hearth or the communal nature of the canteen.

Tactile and natural materials feature heavily in the design with quality bespoke elements and furniture all designed to support the vision.

Visitors are greeted with a Harris welcome as they enter the distillery - a peat fire burns in the lobby area offering warmth and hospitality and a space to meet. This concept extends into the canteen areas where visitors and staff will gather together to eat and talk at refectory style tables.

The centre piece of our interior scheme is a unique Harris Tweed wall. This draws form from the agricultural buildings on the island, and is clad in a bespoke tweed – commissioned for the project. This feature forms one of the core brand elements of the interior, representing the ‘water, sky and sea’.

We have designed an immersive and intimate tasting room, which as it is the first stop on the tour, needed to set the scene for the rest of the visit. Charred wood wall cladding and bespoke copper lighting set this room apart. As does the unique ‘Flavour Abacus’ we have developed with our client to enable visitors to visually understand the character of the products they are tasting.

The tour continues on the first floor where we have created a number of tactile, sensory and graphic displays that facilitate guides telling the story of the ‘Hearach’ and the Whisky and Gin making process. A gallery of the distillery staff brings things full circle back to people held at the heart of the project.

With Bright Brands, we have produced a bespoke signage scheme for the site – extending the existing brand. Early maps of the Isle of Harris have been sourced and are displayed as full wall graphics as part of the interior adding a level of texture and detail.

The distillery is a striking new build by John Coleman Architects and has involved collaboration with a range of other disciplines and specialist suppliers. We have delivered a unique project to the highest standards that we hope will make a lasting difference to this special place.