Our Services

  1. Packaging
  2. Print Design

The Brief

Britannia Afternoon Tea is a best-selling line in the Britannia Gift Shop, as well as being served in The Royal Deck Tea Room. Bright Brands were asked to refresh the packaging to reflect Britannia's "understated elegance" and classic feel. The new design allowed for future product development and range extensions."

Our Response

Her Majesty The Queen's favourite room aboard Britannia was the Sun Lounge and it was here that The Queen and her family took afternoon tea. The inspiration for the design of this drum is taken from the patterned sofa in Britannia's Sun Lounge.

The drum design is intricate, ornate, full of pattern and designed with understated elegance. Earl Gray and Afternoon Tea labels were printed and applied to the drum to identify the range.