- Brand Strategy
To create and develop a brand for the Loch Ness Area.”
Loch Ness is a world recognised destination, full of myths and legends. The Loch Ness Partnership wanted the brand to become as synonymous as the ‘kite mark’ of quality and positive environmental management.
The partnership was originally, made up from 4 separate companies, each with their own brand identity and strategies. The key was to work with all parties to create a new brand that everyone could believe in.
By coordinating the marketing efforts throughout the area, communications became more effective, ensuring a cohesive vision was adopted.
Designed by Brand Brands’ Nick Needham the logotype is simple, timeless with ‘Nessie’ making an appearance.
The new brand was supported by a communications toolkit.