Loch Ness Brand Identity Loch Ness Brand Identity Loch Ness Stationary Loch Ness CD Label Loch Ness Landscape View
Loch Ness Brand Identity
Loch Ness Brand Identity designed by Nick Needham of Bright Brands
Loch Ness Stationary designed by Nick Needham of Bright Brands
CD label for The Loch Ness Partnership, designed by Nick Needham of Bright Brands
Landscape View of Loch Ness used in the development of the brand identity

Our Services

  1. Branding
  2. Brand Strategy

The Brief

To create and develop a brand for the Loch Ness Area.”

Our Response

Loch Ness is a world recognised destination, full of myths and legends. The Loch Ness Partnership wanted the brand to become as synonymous as the ‘kite mark’ of quality and positive environmental management.

The partnership was originally, made up from 4 separate companies, each with their own brand identity and strategies. The key was to work with all parties to create a new brand that everyone could believe in.

By coordinating the marketing efforts throughout the area, communications became more effective, ensuring a cohesive vision was adopted.

Designed by Brand Brands’ Nick Needham the logotype is simple, timeless with ‘Nessie’ making an appearance.

The new brand was supported by a communications toolkit.