Our Services:

Bright Brands

  1. Print Design

 

The Brief

To create a trail leaflet and bookmark to promote Peter May’s Lewis Triology”

Our Response

If you are a fan of Peter May, you may be interested in visiting locations that inspired the books in the Lewis Trilogy, and the places which feature in the companion photobook Hebrides.

Outer Hebrides Tourism (OHT) teamed up with the author’s own Hebrides photographer David Wilson, to create a guide to the Western Isles places featured in The Blackhouse, The Lewis Man and The Chessmen.

OHT approached Bright Brands to create a trail leaflet and accompanying promotional bookmark given away at point of purchase as part of a book promotion by Quercus Publishing in New York. The Outer Hebrides destination brand ‘peeps out’ from within the book.

The trail leaflet is printed on a Forest Management Certificate (FSC) grade ‘toothy’ uncoated paper to reinforce the personality of the Outer Hebrides and acknowledging its environmental credentials.

The handy ‘pocket size’ leaflet opens out to a large format poster illustrating 17 locations identified within his books, pinpointing places of interest such as the Johnny’s House, and ‘The Bridge to Nowhere’. The leaflet is also available as a digital download direct to your mobile for those on the go.

http://www.visitouterhebrides.co.uk/see-and-do/trails-and-journeys/peter-may-lewis-trilogy