Our Services

  1. Consultation
  2. Interpretive Planning
  3. Interpretive Design
  4. Interpretive Writing
  5. Signage & Wayfinding
  6. Project & Build Management

The Brief

Create and implement an interpretive masterplan which creates a Gateway to the World Heritage Site.”

Our Response

The Dorset and East Devon Coast, popularly known as the Jurassic Coast, was inscribed as a World Heritage Site by UNESCO in December 2001, and is England’s first and at the time of writing, only natural World Heritage Site (WHS). It covers 95 miles of coastline from Exmouth in East Devon to Studland Bay in Dorset, with rocks that record 185 million years of the Earth’s history.

Devon County Council, working in partnership with Exmouth Town Council and the Jurassic Coast WHS Team appointed us to research, plan and develop an Intepretation Masterplan. Following a period of research and consultation with multiple stakeholders and the public the Masterplan provided recommendations for the way forward in the creation of a Gateway to the World Heritage Site, and improving the welcome for visitors to the area.

Following the intial Masterplanning phase Bright 3D were retained to implement the first phase of the interpretive improvements for this scientifically significant destination which is enjoyed by a diverse range of audiences.

The introduction of wayfinding and landscaping enhances Orcombe Point’s sense of place and celebrates its status as the gateway to the Jurassic Coast World Heritage Site. In creating a more engaging and inclusive experience the intention is retain existing users and attract new users; locals and visitors alike. Other appropriate interpretation creates a welcoming, high quality and accessible experience that provides inspiring insights into the geology as well as the wildlife and wider natural and cultural significance of the cliffs, town and area.