Our Services:

Bright 3D

  1. Interpretive Planning
  2. Interpretive Design
  3. Graphic Design
  4. Exterior Interpretation
  5. AV Coordination
  6. Project & Build Management

The Brief

Re-interpret the Engine Rooms at Tower Bridge to create a visitor experience which explains: the workings of the engines; their role as part of the Bridge’s mechanism past and present; present the historic spirit of Tower Bridge and share the human history of the people behind the bridge ”

Our Response

For many tourists and locals, a visit to London’s Tower Bridge is not to be missed. The new interpretation within the Engine Rooms now enables millions of visitors to meet the ordinary people who designed, built and operated this iconic landmark and celebrates some of the unsung heroes from throughout its 120 year history.
It complements the breathtaking and thrilling high-level glass walkways from where visitors can look down on traffic as it passes some 42 metres below and adds to the existing engineering stories within the Towers.

The Engine Rooms are home to the original steam and bascule engines, epic-sized accumulators and ornate boilers and, for many visitors, a real surprise, a hidden gem on the South Bank. They are though, a vital component to understanding the world’s first bascule bridge of this scale.
Our goal was to make the machinery talk in the most engaging, yet simple way possible. ‘How does the bridge work?’ is the most commonly asked question. To help answer this and to give visitors an inspiring exciting experience we partnered with Anne Fletcher to develop the interpretive plan and write engaging copy, and with Jam Creative Studios for the digital content, which brings the characters and processes to life.

The pristine, mesmerizing and beautiful equipment is the star of the show. To help tell its story, strategically located monitors present the processes digitally and full height characters show that the equipment didn’t work itself.

A bold, contemporary graphic style is overlaid with original black and white photographs.

Implements, including shovels, coal buckets, coat racks with workers attire and old ledgers present an authentic view of the space.

In contrast to the vaulted spaces of the boiler and engine rooms, the linear visitor journey opens up when you enter the double height ‘courtyard’ space. Hyper-sized graphics and a photo gallery of even more of the people (including a woman!) who worked on the bridge provide the visitor with the ‘Voices of Tower Bridge’.

The large graphics are double-sided and hinged to the wall allowing them to fold away when the space is used for events and functions.
Digital and interactive displays encourage both children and grown-ups to play a game which provokes them to make decisions on the control and management of the bridge. They have to use what they have experienced on their journey to make the right decisions and avoid catastrophe.

A contemporary film, showing the processes of the bridge today concludes the visitor experience.