- Interpretive graphic
To design a way-finding infographic for the new orientation plaza and meerkat enclosure.”
The infographic was designed to help the visitor decide what to see/do first.
Designed in the shape of a tree, the outer branch encourages the visitor to navigate the wider paths of the Zoo, and the inner branches link you to the Manor House and other facilities. The Royal Zoological Society of Scotland's mission statement and social media references are at the root foundation of tree details.
The graphic animal icons were taken from the park map to help link the two elements together visually and rough walking timescales give the visitor an idea of distance in order to plan their day. The infographic follow RZSS branding guidelines yet injected with fresh personality though the choice of typestyle and the use of humour.