Our Services:

Bright Brands

  1. Print Design


The Brief

Create a promotional leaflet for the official Hebridean Way Cycling Route on the Outer Hebrides.”

Our Response

The ‘Hebridean Way’ is a self-guided journey through the island chain from Barra to the Port of Ness exploring some of the finest scenery the Outer Hebrides has to offer.

Outer Hebrides Tourism approached us to develop a cycle route leaflet that would fit within the graphic style of other walking and discovery leaflets through the islands.

Using the vibrant colour palette from the Destination brand toolkit and additional bespoke colours from the Hebridean Way Brand toolkit we developed a bold infographic map plotting the journey through the islands with a simple colour coded system.

The Hebridean Way Cycle route will launch on Friday 11th March 2016 with Mark Beaumont cycling the route over the course of Thursday 10th and Friday 11th.

Bright Brands continue to work with the team on the Hebridean Way strategic development.