- Brand Strategy
To create and develop a brand for the Outer Hebrides to inspire and encourage visitors to come and experience this unique chain of islands.”
We created a brand, supported by a toolkit to help inspire local businesses to promote their unique offer in a clear and consistent way.
Through our research, it became clear that there was a strong desire for the brand marque to have a ‘graphical representation’ of the island chain. The marque is positioned just off the text to reinforce its geographical relationship with the mainland, and to build on the positioning strapline ‘Experience life on the Edge’.
The brands key components ‘Community, Landscape, Journeys, Senses and Contrasts are illustrated through a series of graphic wordles brought to life through the unique colour palette selected for the brand.
From the Client...
"With strong brand credentials, strategic planning and creative thinking, Bright Brands took an extremely challenging brief and delivered an inspirational piece of work that positions the islands' unique identity in the minds of current and potential visitors.
The new Outer Hebrides branding builds on the growing desire for industry led action and acts as a catalyst for the creation of a unified approach to destination marketing, with the aim of increasing visitor numbers and boosting the local economy through tourism and business."
Chairman and Project Director
Outer Hebrides Tourism Industry Association (OHTIA)