- Brand Identity
- Interpretive Graphics
Create a brand identity for the new Ocean Explorer Centre and design interpretive graphics to support the creation of an immersive visitor experience.”
The SOEC is an inspirational and empowering facility that educates, inspires and encourages visitors to explore the workings and challenges of the marine environment. It showcases the spirit and critical importance of marine research.
Bright Brands created a new brand identity for the Ocean Explorer Centre and developed a strong graphic approach using rich deep sea blues and quirky fonts to engage, encouraging creativity and exploration with a wide audience.
‘Discovery’ bubbles within the Explorer Centre highlight key bite size facts for visitors to follow.
"For our visitor and outreach centre we wanted a brand that was younger, more fun and more engaging than our main rather more serious brand. But we wanted the Ocean Explorer Centre brand to remain in our brand family. Nick and his team at Bright were really responsive to our suggestions and we remain really happy with the brand they came up with!"
Dr Anuschka Miller
SAMS Head of Communications & Director of the Ocean Explorer Centre