- Brand Strategy
- Brand Identity
Creation of a visual brand identity that encapsulates Inverness & Loch Ness as one unique destination.”
Inverness is a travel hub and destination for both tourists and business. Loch Ness is one of Scotland's best known brands in a national and international market place.
Our brief was to connect both these locations into one compelling visitor destination. The resulting identity builds on the Loch Ness brand created in 2009 which had built up a lot of brand equity within the heart and minds of local businesses and tourists. To support the new identity we created a brand toolkit the contains guidance on how to use the brand marque, font recommendations, colour palette and a strapline that encompasses the brand itself - visit…ness.
“We have been delighted with the work that Bright Brands recently completed for us. Working to a very tight time schedule, they took the existing strong Loch Ness brand and came up with a new brand marque which incorporates Inverness, that is evolutionary rather than revolutionary.”
Uniqueness Tourism BID Ltd